[태그:] entertainment

  • Lee Soo-man’s Personal Branding Strategy: A Case Study of SM Entertainment

    Introduction Lee Soo-man, the founder of SM Entertainment, is a visionary leader who has revolutionized the K-pop industry. Long before JYP Entertainment, he established his own company and built it into a powerhouse worth over 2 trillion won. His journey is a testament to the power of personal branding. SM Entertainment’s Founding In 1995, when…